Job details

Digital Marketing Analyst job in Oxfordshire (549)

at Oxford University Press (view profile)
Location Oxford
Date Posted 14th February 2018
Category Marketing
Job Type Full-time
Expiration Date 2018-03-01

Description

Oxford University Press is a department of the University of Oxford, which furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide.

The Academic and Journals Divisions publish books, journals and digital resources for the research, professional and higher education markets.

About the role

The role sits in the Academic Division in a group responsible for the strategic direction of OUP’s online platforms, including Oxford Academic. The team manages the development roadmap and strategies for traffic growth.

We are seeking a talented marketing analyst to be responsible for developing performance dashboards for distribution and further analysis. Responsibilities include:

  • Manage the daily interpretation of traffic metrics.
  • Search console crawl/indexation/optimisation/search traffic analysis, entry points, mobile penetration, SERP, keyword rankings, and behavioural data to inform and prepare recommendations for site development.
  • SEO optimization and strategic roadmap.

About you

You will have strong technical skills and a passion for communicating actionable information through accurate and insightful reporting and analysis.

You will:

  • Demonstrate significant digital marketing experience, including proven understanding of the major search consoles including Google Analytics, user / customer personas, SEO principles and practice, digital marketing, and UX design.
  • Have proven experience of web traffic analysis, and the exploitation of that analysis into strategic recommendations.
  • Be educated to degree level or equivalent.
  • Have strong time management, communication and organizational skills.
  • Demonstrate meticulous attention to detail and have excellent statistical, analytical and problem solving ability.
  • Have the ability to communicate to, collaborate with and influence senior stakeholders within the organisation to represent the team in either context.
  • Demonstrate experience of project work and project management skills.

 Desirable:

  • Awareness of book selling and/or journals publishing.

Salary: In the region of £30,000 depending on skills and experience

Please contact Amelia.grace@oup.com if you have any queries relating to this position.

To apply please visit the OUP website by following the link provided:
https://jobs.oup.com/uk/jobs/vacancy/digital-marketing-analyst-0315-oup-uk---oxford/333/description/

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